On complexity, strategy,
and decision-making.

The Cross-Cultural Laboratory

Why the rulebook is just the starting point. Part III of a three-part series.

The past 30 years have seen improvementsPeople still nod in agreement when they don't understandWhere Thailand stands outThe embodiment of compromiseA deep and lasting sense of gratitudeInherently tolerantHumility in abundanceA country that has never been colonisedTwo paths: do-it-yourself and apply-the-formatPatience in the face of cultural exclusivity

The Cross-Cultural Laboratory

Why the rulebook is just the starting point. Part II of a three-part series.

The value of social-science researchThe challenge of a neutral perspectiveThe challenge of a mutually relevant perspectiveGoing beyond the forms, the etiquettes, the do's and the don'tsThe cross-cultural journey of the individualLeaving ThailandReturning to ThailandEarly experiences running a companyWhat growing up in Thailand did not teach me

The Cross-Cultural Laboratory

Why the rulebook is just the starting point. Part I of a three-part series.

Cross-cultural experiences from my own lifeThe forms, the etiquettes, the do's and the don'tsThe mainstream path to cross-cultural successA German-Anglo-Indian born in ThailandMy parents met on an Air India flight from Chicago to LondonWhat does it mean to be multiculturalWhat does it mean to be Look KruengForeigners that succeed in ThailandActs of kindnessGratitudeHierarchical society

27 June 2026 No. 06

Intelligence

Thinking clearly in the new media & technology bubble.

What we learned in the 90sWhat is intelligenceDoes the name artificial intelligence inform or misinformWhat is a large language model (LLM)How does an LLM behavePresent-day euphoriaSocial transformation through LLMsHow do market dynamics affect the growth of LLMs

17 June 2026 No. 05

Availability of Information in Decision Making

Why every decision is bounded by what we know — and what we cannot see.

Reasoning is an exercise in probabilityDecision is the art of eliminationLack of knowledge constrains decision-makingConsequences of a decision are not all understoodWhat we don't know harms usWhat makes a network effectiveWhen information is sharedWhen information is actively withheldInformation in complex environmentsInformation and powerMisinformation

8 June 2026 No. 04

What Makes a Leader Sufficient

Overcoming inertia and beating the odds through knowledge, language, and leverage.

Most careers are built on a set of skillsWhat traits make someone sufficientTrue leadership is unleashed through contextHow a leader knows himselfOutcomes are contingent on languageLanguage and leadership are inseparableA leader applies leverageA lever works by abstractionWhat a leader provides often resists analysis

1 June 2026 No. 03

The Pathology of Relationships

How attention and energy influence the way we interact.

The conservation of energy is at the heart of every relationshipWe have relationships with people and with ideasA fully-formed relationship is energy efficientIt has a unique set of attributesUnresolved issues consume energySo does resetting one

24 May 2026 No. 02

What you can't see

How proximity, pace, and scale shape our perception of reality.

The closer you are to something, the harder it is to see it clearlyTo see clearly, we must consider the right distance to keepThe faster we move, the farther forward we set our sights — onto a path already pre-establishedWhen a business spans divisions, entities and locations, not seeing becomes an accepted norm of how leaders operate

18 May 2026 No. 01

Why do I need a Coach

The 3 most compelling reasons for choosing a coach.

Crisis and Opportunity are 2 sides of the same coinWhether it's crisis or opportunity, business takes us into unfamiliar territoryWhether we're stuck within ourselves, or whether we have worked ourselves into business dead ends, stuck is stuckThe opportunity cost of staying stuck is to live a life of survivalStuck is a softer yet discernible precursor of crisis/opportunityHow the end of a cycle frequently escapes diagnosis